You may have heard a lot about Social Media Marketing and may even be implementing it here and there, but are you truly driving results?

Many can tackle social media marketing, but few approach it like Beyond Original.

Beyond Original can help you climb the social media mountain by first developing a SMO (Social Media Optimization) strategy. Next, we work with you to identify desired outcomes – i.e.  inquiries, traffic/page views, sales, reputation, influence, credibility, charity.

Once we understand the desired objective, we choose tactics wisely, while cognizant of what actions will influence the desired outcome with the most impact.

Social Media Marketing is characterized by communities that allow users to do many or all of the following:

  • Create profiles/accounts
  • Grow a network of colleagues/friends
  • Collaborate with other community members
  • Submit content
  • Vote on content
  • Tag content
  • Comment on content


The ‘media’ in social media refers to the platform as well as the content.

For example:

  • Blog Marketing
  • Social Network (Facebook, LinkedIn, MySpace)
  • Wiki
  • News
  • Bookmark
  • Forum
  • Discussion thread and text
  • Image
  • Audio
  • Video


With the plethora of social media options, Beyond Original ensures that you tackle the right channels with the right content!

Contact Beyond Original now to learn more about our social media marketing services.